Four generations of family leaders („kings“) in the Špoljar household cultivate pumpkins, creating a range of premium products with exquisite taste. Enjoying those products gives its customers a royal treatment, making them kings as well – aside from being healthy (specially in helping men with prostate and similar problems), they are feast for the palate.
The visual interpretation of the premium category is a crown made from 4 king icons emphasizing the story behind the brand:
For premium quality.
For healthy kings…
… and their happy queens.“
– brand concept & strategy, naming, photography, brand visual identity, packaging design, visual and verbal communication