Four kings

Four generations of family leaders („kings“) in the Špoljar household cultivate pumpkins, creating a range of premium products with exquisite taste. Enjoying those products gives its customers a royal treatment, making them kings as well – aside from being healthy (specially in helping men with prostate and similar problems), they are feast for the palate.

The visual interpretation of the premium category is a crown made from 4 king icons emphasizing the story behind the brand:

„Four visionaries.

Four generations.

For premium quality.

For healthy kings…

… and their happy queens.“

– brand concept & strategy, naming, photography, brand visual identity, packaging design, visual and verbal communication


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